Design Thinking Workshop 1.0

The Entrepreneurship Club in collaboration with the Business Analytics Club organized a workshop on Design Thinking Workshop 1.0: A new approach to creative thinking for PGDM Batch 2020-22.

It was an interactive three hour session covering the need of creative thinking in Management Thinking.The session had insights explored through sharing examples of Cadbury Ad in order to remember the everlasting memories of our childhood and the song Kuch Khaas Hai Zindagi Mein. Yet another motivational example with respect to mentality of the Eagle that can help and actually change our daily living if we apply it in our real life. "Don't be a parrot in life, a parrot talks way too much but can't fly high but an eagle is silent and has the will power to touch the sky."

The session impressed upon students the need for Lateral Thinking. An eye opener, for example Sudha Murthy the Chairperson of the Infosys Foundation, was discussed as a change leader in social development.

The workshop continued with the business model canvas which is a shared language for describing, visualizing, assessing and changing business models. It describes the rationale of how an organization creates, delivers and captures value. Five teams presented their business plans in various sectors including automobile, portable toilets, reboot cafe and many more.