Grey Matter Club-Design Thinking Workshop


Event Name: Workshop on Design Thinking Event Date: 15th December’22
Faculty Coordinators: Prof. Dr. Neetu Bali Kamra , Ms.Neha Issar Event Timings: 11:00am-3:30pm
Number of Participants: 18 Venue: IBM Lab, Campus 1
Guest : Ms. Arati Sood, Mr. Mayank Kaura MOC : Muskan Vyas

Objective:

To make students understand the importance user experience for enhancing and uplifting our daily lives.


Detailed Report:

An insightful and interactive workshop on ‘Design Thinking’ was held for the PGDM-Business Analytics students on 15th December’22 in IBM lab at Campus 1. It was organised by the ‘Grey Matter Club’ which is the business analytics club of Lloyd Business School. For the workshop we had Ms. Arati Sood who has over 24 years of global leadership experience of working with prestigious brands like Mckinsey and Co., ICRA, (Moody’s affiliate in India) and IBM, in areas of strategy, organisational capabilities for Digital Transformation. We also had with us Mr. Mayank Kaura, who is a part of IBM Digital Strategy team and has over 7 years of global consulting experience in digital and analytical technologies.

An insightful and interactive workshop on ‘Design Thinking’ was held for the PGDM-Business Analytics students on 15th December’22 in IBM lab at Campus 1. It was organised by the ‘Grey Matter Club’ which is the business analytics club of Lloyd Business School. For the workshop we had Ms. Arati Sood who has over 24 years of global leadership experience of working with prestigious brands like Mckinsey and Co., ICRA, (Moody’s affiliate in India) and IBM, in areas of strategy, organisational capabilities for Digital Transformation. We also had with us Mr. Mayank Kaura, who is a part of IBM Digital Strategy team and has over 7 years of global consulting experience in digital and analytical technologies.

Learning Outcomes: The workshop helped students to understand how crucial it is to add value to the product. The whole process of design thinking involves the ability to combine empathy, creativity and rationality to meet user needs and drive business success.

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