PGDM Students of Lloyd Business School attended an extremely insightful and knowledgeable expert talk held on 15th October 2022 delivered by Mr. Ayush Kuwala (Development Head – Ather Energy). The enlightening discussion was held on the topic "The Power of LinkedIn & Networking''. PGDM students enthusiastically participated in the session. The session was in continuation of ongoing talk series: “Wisdom from Corporates”.

In the session Mr. Kuwala discussed the following aspects:

• LinkedIn Profile Components
• Core – Profile Picture, Background Picture, Headlines and About
• Basic – Education, Experience, Skills
• Suggested – Featured, Licenses and Certifications, Courses, Recommendations
• Auxiliary- Publications, Volunteer Experience, Awards and Honors, Projects, Languages

He also emphasized on different strategies for self-branding and enhancing the effectiveness of platform. Mr. Ayush laid major emphasis on below mentioned features

• About –Must have your story, achievements, interests.
• Headlines – Must be about your current scenario and your experiences.
• Presentation- Profile picture & background picture

Mr. Ayush also shared with students that Push Strategy and Pull Strategy both have their relevant roles when it comes to professional platform like LinkedIn. He clarifies students that Push Strategy includes connection requests. One should not feel shy to send it and personalized requests with proper context and relevancy is the best way to do it whereas Pull Strategy includes creating good content, consistency, commenting and sticking to the goal.

The Expert also narrated the basic Do’s and Don’ts of Networking platform. The platform must be used with professionalism. Consistency, Endorsements, Recommendations, Appreciating other on their achievements are some must to obey Dos. Desperation in looking for jobs etc. is amongst the few don’ts.  

At last, wonderful questions were asked by our students. Mr. Kuwala cleared the doubts of the students with utmost patience. He also shared the sources from where students can contact him in future. Smart approach, creating your niche, proper context, genuine approach and self-branding with utter focus were the concluding words of session.