With over 18 years of experience, Dr. Saxena has been previously
associated with multiple academic institutes across North India. He has
done Ph.D in the field of Statistics and is interested in the fields of
Business Statistics, Operations Research and Project & Operations
Management.He is a reputed researcher and apart from publishing in
reputed national and International journals, he has presented his work
at several Conferences and Seminars to wide acclaim.
Teaching Interests: Business Statistics, Business Mathematics Research &
Publications
Rajeev Saxena
(2015), A study on Impact of Pricing & other behavior in influencing
consumer perception for Branded handsets in NCR (India), Emerging
Global Economic Perspectives (An International Gamut), ISBN
978-93-8326-309-7.
An inferential
analysis on Consumer Perception towards Cell Phones (2016) SRM
International Journal of Engineering & Science, ISSN 2322-0236, 3(1)
A study on Mobile
subscription, penetration & coverage trend in Indian Mobile Sector
(2016) International Journal of Scientific Research in Science &
Technology, ISSN 2395-6011, 2(3)
Optimum Utilization
of Resources by using Transportation Technique (2015) International
Journal, Industrial Engineering Letters, ISSN 2224 6096 (paper)/
2225 0581 (online), 5(2)
A study on impact
of pricing & other behavior in influencing consume perception for
Branded handsets in NCR(India) (2015) Emerging Global economic
Perspectives (An International Gamut), ISB978-93-8326-309-7
A study of factors
and preference towards Life insurance policy Investment Decisions
Making (2014) Global Performance Challenges: Building & sustaining
Competitiveness, ISBN 978-93-83842-74-2
Inferential
Analysis for Brand Choice in NCR region presented in 6th IIMA
Conference on Marketing in Emerging Economies on January 9, 2015 at
IIM Ahmadabad
A critical analysis
of consumer buying behavior in Mobile phone market in National
Capital Region presented in National conference on Entrepreneurship
Development: emerging challenges in Global Economy on January 31,
2015 at United Group of Institutions, Greater Noida
the role of
Corporate Governance in developing Countries: an Overview, presented
in national conference on Emerging Trends in Corporate Governance:
Legal Issues & Challenges in India, on April 11, 2014 at Amity
University
Green Marketing in
India” Challenges in present Business Scenario, presented in
National Conference in on Green Marketing & Society on November 3-4,
2012 at institute of Advanced Management & Research, Ghaziabad
