Dr. Ajeeta Srivastava is a development economist with both academic and corporate experience. Having trained in Economics
and having cleared UGC-NET in the same, her area of research has been entrepreneurship, with expertise
in the field of women entrepreneurship in India. She completed her Economics Honors from the prestigious
Delhi University, thereon did her Master’s in Development Studies from Ambedkar University Delhi, and
completed her Ph.D. from Jamia Millia Islamia, New Delhi. She has published several academic papers
and research articles around the themes of risk-taking abilities of women entrepreneurs, entrepreneurial
orientation of women, gender and development, women in business, female education, among others.
She has exposure to grass root realities through involvement in projects led by several public
sector units of the government as well as non-governmental organisations. Dr. Ajeeta is constantly
inspired by her inquisitive students. She is guest faculty at two reputed Indian universities where
she takes courses on economics and entrepreneurship. She currently serves as Associate Professor &
Area Chair-Entrepreneurship at Lloyd Business School, where she also takes care of the Lloyd Technology
& Business Incubator Foundation (LTBIF) and mentors students with startup ideas to convert their ideas
into a working business.
Knocking on the ‘Glass Ceiling’: A Perspective Supporting
Skill- based Representation of Women in the Higher Echelons of Management
(ABHINAV – National monthly refereed journal of research in commerce and management/ ISSN
2277- 1166/May 2016.)
Feminist Research Methods, Methodology, and Associated Issues (Academia.Edu/25029927)
Women as Entrepreneurs – Role of Institutions of State and Society in Empowering Women Through Entrepreneurship and Determining the Risk-Taking Abilities of Women Entrepreneurs in India. (Banaras Hindu University, Institute of Management Studies, National Conference on Emerging Business Practices/April 2018.)
AMRIT- 4th International Management Conference. ‘Advances in Management through Research, Innovation & Technology’ (FIIB, New Delhi/ December 2018)
Book Chapter - Occupying Engendered Spaces: An Understanding of the Evolution of Role of Women in the Indian Entrepreneurial Prospect. (Business Innovation & Sustainability, Bloomsbury Publication)
From Property to Proprietary: Gender Perspective to Entrepreneurial Ability Based on Asset Ownership and Control (Doctoral Research Conference, Department of Business and Sustainability, TERI School of Advanced Studies (Deemed University), New Delhi/ August 2021.)
Research Paper- Indian Education Policies Under The Lens of Postmodern Feminism Critical Pedagogy for Addressing the Gender-Related Blind Spots in Contemporary India Education System (IJERED/ ISSN: 2320- 8708/Nov-December 2021)
Book Review- Good Economics for Hard Times by Esther Dufflo and Abhijit Bannerjee. (History And Sociology of South Asia, SAGE Journals/2022.)
Magazine article – On Beauty Duty (Women Shine Magazine, January 2023) – Economics Section.
Conference presentation of Research Paper - "The Pink Billion Dollar Club Women Entrepreneurs, Public Policy and the rise of Unicorns in India.“ FIIB Research Conference, Fortune Institute of International Business, New Delhi, 2023.
Book Chapter - "The Pink Billion Dollar Club Women Entrepreneurs, Public Policy and the rise of Unicorns in India“. Emerald Publication. Scopus Indexed.
Book Chapter – ‘Green Finance for India’s Mega Projects’ – AAP, Taylor & Francis Group
Certifications, Awards & Honours:
ATAL FDP (AICTE) – Big Data and Business Analytics (Oct., 2023)
SWAYAM (NPTEL)
- Certificate course on Entrepreneurship Management (Marks: 70%)
- FDP & Certificate course on Innovation, Business Models & Entrepreneurship
- FDP & Certificate course on Understanding Incubation & Entrepreneurship
Best Track Paper - "The Pink Billion Dollar Club Women Entrepreneurs, Public Policy and the rise of Unicorns in India“- Behavioural Insights - Research at the FIIB Research Conference organized by Fortune Institute of International Business, New Delhi, 2023.
