Dr. Anu Gupta works as an assistant professor, having a Ph.D.in Marketing from DIT University. Her expertise lies in green consumption and consumer behavior.

Her research focuses around minimalism, millennial consumption patterns and sustainability.

Her work has contributed to advances in sustainability through the publication of research papers in leading Scopus-indexed journals.

She has taken part in several international conferences such as IIM Sirmaur, FS Congrees-Turkey, and in national conferences. Teaching courses and mentoring students is a passion of hers, along with research. Fostering an academic environment that is collaborative and inclusive is her top priority.