Dr. Nakshatresh Kaushik having a rich experience of more than 18 years in teaching, academic administration and corporate sector. She started her journey from a reputed pharmaceutical company and worked there for 2 years and then switched to academics. She has completed her Ph.D. from CCS University Meerut. Her area of specialization is HR and Marketing. She has done various FDP and workshops from ATAL academy. She has worked with various organizations as HOD and DSW. Her flair to interact with the students and counsel them has explored her interactions with the students.
She is currently working with Lloyd Business School as Dean Student Welfare and Associate Professor
Teaching Interests: HRM, OB, Marketing Management, Sales and Retail Management, Consumer Behavior and Marketing Communications.
“A study on Role of Interactive media with special reference to smart Phones in Marketing and Advertising” published in Aspirare Volume 4, /September 2017 ISSN 2394-0484
Case Study on “ Go Bindas Entertainment Private Limited” published in AIMA journal of Management and Research , October 2015, volume 9 Issue 3/4, ISSN 0974-497
“A study of emerging trends in brand engagement through Digital Marketing” Journal of Marketing and Communication volume 11 issue 2ISSN 0973-2330.
Conference Proceedings
“Development of Women Entrepreneurship in INDIA” ISBN 978-93-87283-78-7 in national conference organized by Vidya College of Engineering in association with AKTU
“Impact of Globalization on Indian Economy” ISBN 81-7487-794-0 published as proceedings of National Seminar
Patent
“Methodology to Monitor Digital and Social Media Marketing Impact on Consumer Behavior” application Number 202211036056 and publication date 08/07/2022
“Impact on investment Pattern with special reference to small and medium capitalization companies” application Number 202241035872 and filing date 22/07/2022
FDP’s:
Online Elementary 5 days FDP on "Analytics for Marketing and Retail" from 13/12/2021 to 7/12/2021 at Birla Institute of Technology and Science, Pilani in collaboration with ATAL Academy
Online Elementary 5 days FDP on "Emerging Trends in Business Data Analytics for Managers" from 22/11/2021 to 26/11/2021 at Xavier Institute of Social Sciences Ranchi in collaboration with ATAL Academy
Online Elementary 5 days FDP on "Fostering Culture of Startup, Innovation & Entrepreneurship in Academic Institutions" from 20/09/2021 to 24/09/2021 at STEP-HBTI in collaboration with ATAL Academy
1 week online FDP on Digital Marketing organized by GH Raisoni College of Engineering, Nagpur
