Dr Vandana Pareek is a Post Graduate, MIBA and PhD in Management
from
Banaras Hindu University. She is also NET(JRF) in Management. She has
around 14 years of experience in Academics & Research.
She has authored a book and one chapter in book and has 17 research
papers published to her credit. She has presented research papers in
various National & International conferences and seminars. Her teaching
interests are Marketing, Brand Management, Consumer Behavior and
Marketing Communications.
Book Publication
A book titled
“Customer Satisfaction in Banking Industry: A Strategic
Perspective”, is published from Global Publishing House, India. ISBN
No. : 978-93-81563-236
Chapter in Book
“An investigation
into Internal Customer Satisfaction in Micro Small and Medium
Enterprises in Varanasi”, published in book titled Management of
Micro Small and Medium Enterprises in India, Nirmal Publication
House, Kurukshetra, Haryana, 2013. ISBN No. 9788192853406.
Papers Published
Gaur, G., Chaudhary, S., & Pareek, V. (2022). A Qualitative Analysis of Zoomer’s Perception of Social Network Sites in India. Philosophical Readings. 13(4), 3323-3328 https://doi.org/10.5281/zenodo.5929205
PAREEK, V., YADAV, M. K., & SINGH, N. (2022). Linking Socio-Demographic Profile and Attribute Preference of Branded Dairy Consumers with Communication Effectiveness of Branded Dairy Products. Annals of Agri-Bio Research, 27(1), 119-125.
Pareek, V., Yadav, M. K., & Singh, N. (2022). Unearthing the character of microfinance in self-employment generation for bridging the gaps of disparity: a case study. Journal of Global Entrepreneurship Research, 1-11.
Pareek, V., Yadav, K. M., & Singh, O., (n.d.). Satisfaction Analysis of Indian Sweets Consumers in Varanasi: Perspectives and the Road Ahead. IUJ Journal of Management, 9(2), 201-215.
Singh, N., Yadav, K. M., & Pareek, V. (2021, Nov). A Study of External and Internal Corporate Social Responsibility Practices of Sugar Mills Functioning in Rural Areas. VARD-International Journal of Technical & Non-Technical Research, 12(Special Issue), 41-43.
Paper titled
Linking Socio Demographic Profile and Attribute Preference of
Branded Dairy Consumers with Communication Effectiveness of Branded
Dairy Companies, accepted for publication in Annals of Agri Bio
Research for July 2022 issue.
Paper titled “A
Study of External and Internal Corporate Social Responsibility
Practices of Sugar Mills Functioning in Rural Areas”, published in
VSRD-International Journal of Business and Management Research,
2021, E-ISSN :0976-7967, P- ISSN : 2319-2216.
Paper titled
“The relational impact of employee satisfaction on customer
satisfaction in banking industry: an empirical study”, published in
The IUP Journal of Bank Management.Vol.XVIII , No.3, August 2019, pp
45-70. ISSN No .0972-6918
Paper titled “ An
Empirical Investigation of the Causal Determinants of Customer
Satisfaction : A Study of Indian Banks”, published in The IUP
Journal of Management Research, Vol. XIII, No. 2, April 2014, pp.
55-73 .
Paper titled
“Causal Factors in Employee Satisfaction: An Empirical Investigation
of Public Sector Banks” published in Accurate Business Review, a
journal of Accurate Institute of Management and Technology., Vol.
1,Issue 1, ISSN No .23196211
Paper titled
“Employee Satisfaction in Indian Banks – A Comparative Analysis of
Public and Private Sector Banks”, published in Aatmabodh, A Journal
of Rajshree School of Management & Technology, Vol. 10(3), ISSN No.
0972-1398.
Paper titled
“Contributory Factors in Employee Satisfaction: An Empirical
Investigation of Banking Industry” published in Journal of Strategic
Human Resource Management, Vol. 2, Issue 2, June 2013. ISSN No
.2277-2138
Paper titled
“Building Relationship with Employees: An Employee Relationship
Management Model”, published in Growth, Vol. 39, No. 4 , Journal of
Management Training Institute, SAIL, Ranchi.
Paper titled
Service Quality Assessment of Rural Banks – A Study of Select Banks
of Varanasi, Published in LBS Journal of Management and Research,
Vol. IX, January-December, 2011. No. 1&2, journal of LBSIM, New
Delhi.
Paper titled
“Evaluating Customer Orientation through Customer Satisfaction
Assessment: A study of Rural Banking Initiatives in Varanasi”
published in BHU Management Review, Vol. 2, Issue-1, Dec 2011,
Journal of Faculty of Management Studies, BHU, Varanasi
Paper titled “A
Holistic Approach to Customer Satisfaction in Services”, published
in ITM-Nach, Vol.5, No. 3, December 2011, Journal of ITM Business
School, Chennai.
Paper titled “An
Investigation into Internal Customer Satisfaction in Micro, Small
and Medium Enterprises in Varanasi”, published in Adhyayan, Vol. 1,
No. 2, Dec 2011, journal of School of Management Sciences, Lucknow.
Paper titled
“Employer Branding: A Winning Edge Tool”, is being published in
Prajna, Vol.57, Part 2, 2011-2012, Journal of Banaras Hindu
University, Varanasi.
Paper titled
“Celebrity Endorsements: Are they Effective?” published in March
2010 in Advertising Express, ICFAI University Press, Hyderabad.
Paper titled
“Customary Advertising is Out Shock Advertising Spells Success”
published in June 2008 in Advertising Express, ICFAI University
Press, Hyderabad.
Paper titled
“Mystery Shoppers Effective “In Specters”?, Published in Jan 2007 in
Advertising Express, ICFAI University Press, Hyderabad.
Paper titled “Kids
Our Supermodel: An Ethical Dilemma” published in Aug 2006 Marketing
Mastermind, ICFAI University Press, Hyderabad.
