Mr. Santosh Lal has an extensive experience of over
14-year in Academia and Industry, starting with my commerce degree from
Kerala University. He then went on to earn a MBA in Marketing and Finance
from Bharathiar University, Coimbatore. Currently He is pursuing the PhD.
He has three research papers published in Scopus and
ABDC to his credit, in addition to having co-authored a
book on the title-“Public Relations and Event
Management”, one book on the title-“How
to Successfully Launch Indian Products in the Global
Market”, and one chapter in a book on the
title-“The New Trends and Challenges to
Management”. He has given research paper
presentations at national conferences. Additionally, he has participated
in over ten FDPs funded by ATAL-AICTE and various BSchools.
Apart from these, he also have a Patent on the
title-“Green Marketing-An Analysis of Consumer Behavior towards
Green Products” from the Ministry of Commerce and Industry,
Government of India
Teaching Interests: Marketing, Brand Management, Business Environment,
Market Research
