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Programme Specialization

  • Candidate may select any one specialization Marketing, International Business or Finance. The chosen Specialization shall continue in all successive Trimesters.
  • Candidate has to register for the elective courses prior to Trimester III.

SPECIALIZATION ELECTIVES

MARKETING (Minor)

Paper Code

Trimester III

Marks

Credits

PM01

Consumer Behaviour & IMC

100

3

PM02

Digital-Social Media Marketing

100

3

Paper Code

Trimester IV

Marks

Credits

PM04

Brand Management

100

3

PM05

Service & Retail Marketing

100

3

FINANCE(Minor)

Paper Code

Trimester III

Marks

Credits

PF01

Credit Appraisal and Risk Management

100

3

PF02

Indian Financial System

100

3

Paper Code

Trimester IV

Marks

Credits

PF03

Financial Planning and Personal Finance

100

3

PF04

Security Analysis and Portfoilo Management

100

3

DATA ANALYTICS (Minor)

Paper Code

Trimester III

Marks

Credits

PDA02

Cognitive Analytics

100

3

PDA03

Predictive Analytics

100

3

Paper Code

Trimester IV

Marks

Credits

PDA04

Optimization Analytics

100

3

PD07

Logistics Analytics

100

3

INTERNATIONAL BUSINESS(Minor)

Paper Code

Trimester III

Marks

Credits

PI01

Export & Import Documentations

100

3

PI02

International Business Law

100

3

Paper Code

Trimester IV

Marks

Credits

PI03

Emerging Economies and Markets

100

3

PI04

Information Security in International Business

100

3

Certifications

1- Foreign Language

2- Managing Innovation(from IIM-Bangalore)

3- Predictive(from IIM-Bangalore)

Specialization based Certification

1- Basics of Supply Chain and Logistics

2- Supply Chain Analytics

3- Fundamentals of Spreadsheet

4- Advanced Excel

5- Six Sigma

**Any two certificates can be chosen from specialization based certification

*Certifications may differ as per industry requirements

Projects

Paper Code

Particulars

Credits

Marks

PC402

Summer Internship Program

3

100

OJT

OJT Reports

6

200

Total

9

300