About The Programme

The two-year Post Graduate Diploma in Management – Digital Marketing (PGDM-DM) offered by Lloyd Business School in collaboration with upGrad Campus, empowers students with the essential skills and proficiency to capitalize on emerging opportunities and drive strategic marketing decisions in a digital landscape. Recognizing the evolving demands of the industry and addressing the prevalent skill gap, upGrad Campus has meticulously crafted a comprehensive curriculum integrated with real-world industry insights, guided by esteemed faculty members and industry experts. With four trimesters of immersive classroom instruction and two trimesters of hands-on training through internships with renowned companies, students graduate equipped with the requisite knowledge and expertise to excel in the dynamic field of digital marketing.

In the wake of rapid technological advancements and shifting consumer behaviors, the importance of digital marketing has become increasingly profound. Adapting to the digital landscape and harnessing its potential for business growth has emerged as a critical priority for organizations worldwide. The PGDM in Digital Marketing, offered in partnership with upGrad Campus, is designed to equip students with the knowledge and skills needed to thrive in this dynamic environment. With a curriculum tailored to industry needs and guided by experts, including hands-on internships with leading companies, graduates emerge ready to tackle the challenges and opportunities of the digital age.